A wine carton with the Charles Shaw logo, sold at Trader Joe's stores and known colloquially as "Two Buck Chuck", Lafayette, California, December 8, 2021. Image courtesy of Sftm. Photo Gado / Getty Images
Charles Shaw Wine for $ 1.99 in 2010 at Trader Joe's. Photo Mack Male - https://www.flickr.com/photos/mastermaq/4973483474/, CC BY-SA 2.0, https://commons.wikimedia.org/w/index.php?curid=34038645
Charles Shaw in California after the price increase in 2013, i.e. at $ 2.49 per bottle. Photo Cullen328 - Own work, CC0, https://commons.wikimedia.org/w/index.php?curid=39137085
The creator of the success of the Charles Shaw brand, affectionately also known as "Two-Buck Chuck", Fred Franzia in 2003. Photo Stephen Osman / Los Angeles Times via Getty Images
Grapevines at the Bronco Wine Company in Ceres, California, where Charles Shaw wine is produced. Photo Imokurnotok (talk) - Own work, Public domain, https://commons.wikimedia.org/w/index.php?curid=61303863
The cheapest bottled wine in the USA - an icon described in books